{"created":"2023-06-19T10:50:55.673550+00:00","id":8058,"links":{},"metadata":{"_buckets":{"deposit":"7d5ea836-cf76-4415-ae69-8d26d0cf63e2"},"_deposit":{"created_by":9,"id":"8058","owners":[9],"pid":{"revision_id":0,"type":"depid","value":"8058"},"status":"published"},"_oai":{"id":"oai:kansaigaidai.repo.nii.ac.jp:00008058","sets":["1:6:793"]},"author_link":["14975"],"item_1695291601144":{"attribute_name":"記事種別","attribute_value_mlt":[{"subitem_description":"論文","subitem_description_language":"ja","subitem_description_type":"Other"},{"subitem_description":"ARTICLE","subitem_description_language":"en","subitem_description_type":"Other"}]},"item_2_alternative_title_3":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Impact of Customer-Based IMC on Post-Purchase Consumer Behavior : The Mediating Role of Brand Trust and Commitment","subitem_alternative_title_language":"en"}]},"item_2_biblio_info_12":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2022-03","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"274","bibliographicPageStart":"253","bibliographicVolumeNumber":"115","bibliographic_titles":[{"bibliographic_title":"研究論集","bibliographic_titleLang":"ja"},{"bibliographic_title":"Journal of Inquiry and Research","bibliographic_titleLang":"en"}]}]},"item_2_description_10":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"近年、コロナ禍の影響により、多くの消費者が EC 市場の利便性を認知、あるいは再認識したことで、その市場規模はますます拡大している。本稿では、今までの IMC 研究であまり対象とされてこなかった EC 業界に着目し、EC ブランドの IMC 活動（一貫性、相互作用性）がブランド信頼とコミットメントを媒介して購買後の消費者行動に及ぼす影響のメカニズムを検討した。その結果、１）一貫性は信頼のみに直接影響し、コミットメントや顧客満足には直接影響せず、信頼を媒介して間接効果を持つこと、２）相互作用性は信頼やコミットメント、顧客満足に直接影響し、信頼やコミットメントの間接効果はいずれも有意であること、３）利用者満足度が高いほど他者推奨意向や再利用意向が高いこと、などが傾向として明らかとなった。これらの結果は、EC ブランドが関係的成果や購買後の消費者行動に及ぼす影響要因を検討する際の理論的基盤になると考えられる。","subitem_description_language":"ja","subitem_description_type":"Abstract"}]},"item_2_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.18956/00008023","subitem_identifier_reg_type":"JaLC"}]},"item_2_publisher_20":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"関西外国語大学・関西外国語大学短期大学部","subitem_publisher_language":"ja"},{"subitem_publisher":"Kansai Gaidai University","subitem_publisher_language":"en"}]},"item_2_source_id_1":{"attribute_name":"NCID","attribute_value_mlt":[{"subitem_source_identifier":"AN00046756","subitem_source_identifier_type":"NCID"}]},"item_2_source_id_21":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"0388-1067","subitem_source_identifier_type":"PISSN"}]},"item_2_text_15":{"attribute_name":"表示順","attribute_value_mlt":[{"subitem_text_value":"16"}]},"item_2_text_6":{"attribute_name":"作成者所属(日)","attribute_value_mlt":[{"subitem_text_language":"ja","subitem_text_value":"関西外国語大学"}]},"item_2_text_7":{"attribute_name":"作成者所属(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Kansai Gaidai 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Soo","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"14975","nameIdentifierScheme":"WEKO"},{"nameIdentifier":"30757985","nameIdentifierScheme":"e-Rad","nameIdentifierURI":"https://kaken.nii.ac.jp/ja/search/?qm=30757985"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2022-03-11"}],"displaytype":"detail","filename":"r115_16.pdf","filesize":[{"value":"1.1 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"r115_16","objectType":"fulltext","url":"https://kansaigaidai.repo.nii.ac.jp/record/8058/files/r115_16.pdf"},"version_id":"5011fbe1-d1ea-44c5-833e-87f57b0439e1"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"IMC の一貫性","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"IMCの相互作用性","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランド信頼","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランドコミットメント","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"購買後の消費者行動","subitem_subject_language":"ja","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"顧客ベースのIMCと購買後の消費者行動のメカニズム : ブランド信頼とコミットメントの媒介効果に注目して","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"顧客ベースのIMCと購買後の消費者行動のメカニズム : 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