{"created":"2023-06-19T10:49:24.099608+00:00","id":6124,"links":{},"metadata":{"_buckets":{"deposit":"a93258a5-db5c-43ad-95cc-4ac1fa0efa56"},"_deposit":{"created_by":9,"id":"6124","owners":[9],"pid":{"revision_id":0,"type":"depid","value":"6124"},"status":"published"},"_oai":{"id":"oai:kansaigaidai.repo.nii.ac.jp:00006124","sets":["1:6:607"]},"author_link":["15116"],"item_1695291601144":{"attribute_name":"記事種別","attribute_value_mlt":[{"subitem_description":"論文","subitem_description_language":"ja","subitem_description_type":"Other"},{"subitem_description":"ARTICLE","subitem_description_language":"en","subitem_description_type":"Other"}]},"item_2_biblio_info_12":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2012-03","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"134","bibliographicPageStart":"119","bibliographicVolumeNumber":"95","bibliographic_titles":[{"bibliographic_title":"研究論集","bibliographic_titleLang":"ja"},{"bibliographic_title":"Journal of Inquiry and Research","bibliographic_titleLang":"en"}]}]},"item_2_description_10":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"The purpose of this paper is to discuss the revisit of story concept in the Marketing studies. First, we point out the question of the story function in marketing activities such as advertising to emerge a specific consumer desire. Second, we reconfirm some points that our previous studies discussed in the advertising study. Third, as our perspective, we introduce the concept of \"text\" to understand the story function. Fourth, we describe that Softbank TV CM creates a specific consumer desire by using story functions. Fifth, we will discuss about the concept of Textualized Me and Desire Shape those are key concepts to describe the mechanism of consumer desire emerging.As a conclusion, we emphasize that the dichotomy of Following Model and Differentiation is overridden. It means we revisit the traditional perspective of the Marketing studies in this paper.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_2_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.18956/00006111","subitem_identifier_reg_type":"JaLC"}]},"item_2_publisher_20":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"関西外国語大学・関西外国語大学短期大学部","subitem_publisher_language":"ja"},{"subitem_publisher":"Kansai Gaidai University","subitem_publisher_language":"en"}]},"item_2_source_id_1":{"attribute_name":"NCID","attribute_value_mlt":[{"subitem_source_identifier":"AN00046756","subitem_source_identifier_type":"NCID"}]},"item_2_source_id_21":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"0388-1067","subitem_source_identifier_type":"PISSN"}]},"item_2_text_15":{"attribute_name":"表示順","attribute_value_mlt":[{"subitem_text_value":"8"}]},"item_2_text_6":{"attribute_name":"作成者所属(日)","attribute_value_mlt":[{"subitem_text_language":"ja","subitem_text_value":"関西外国語大学"}]},"item_2_text_7":{"attribute_name":"作成者所属(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Kansai Gaidai University"}]},"item_2_version_type_22":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_access_right":{"attribute_name":"アクセス権","attribute_value_mlt":[{"subitem_access_right":"open access","subitem_access_right_uri":"http://purl.org/coar/access_right/c_abf2"}]},"item_creator":{"attribute_name":"作成者","attribute_type":"creator","attribute_value_mlt":[{"creatorAffiliations":[{"affiliationNames":[{"affiliationName":"関西外国語大学","affiliationNameLang":"ja"},{"affiliationName":"Kansai Gaidai University","affiliationNameLang":"en"}]}],"creatorNames":[{"creatorName":"田村, 直樹","creatorNameLang":"ja"},{"creatorName":"タムラ, ナオキ","creatorNameLang":"ja-Kana"},{"creatorName":"Tamura, Naoki","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"15116","nameIdentifierScheme":"WEKO"},{"nameIdentifier":"90451377","nameIdentifierScheme":"e-Rad","nameIdentifierURI":"https://kaken.nii.ac.jp/ja/search/?qm=90451377"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-09-05"}],"displaytype":"detail","filename":"r095_08.pdf","filesize":[{"value":"634.6 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"r095_08.pdf","objectType":"fulltext","url":"https://kansaigaidai.repo.nii.ac.jp/record/6124/files/r095_08.pdf"},"version_id":"3c4cf6dc-fb32-42d9-851d-9bb721539a35"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"consumer desire","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"text","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"advertising","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"marketing","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"differentiation","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"eng"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"Repositioning the Story Concept in Marketing Studies : A New Perspective of Consumption Desire Analysis","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"Repositioning the Story Concept in Marketing Studies : A New Perspective of Consumption Desire Analysis","subitem_title_language":"en"}]},"item_type_id":"2","owner":"9","path":["607"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2016-09-05"},"publish_date":"2016-09-05","publish_status":"0","recid":"6124","relation_version_is_last":true,"title":["Repositioning the Story Concept in Marketing Studies : A New Perspective of Consumption Desire Analysis"],"weko_creator_id":"9","weko_shared_id":-1},"updated":"2023-11-01T13:39:26.383853+00:00"}