{"created":"2023-06-19T10:49:23.047181+00:00","id":6108,"links":{},"metadata":{"_buckets":{"deposit":"03f62522-da5d-4860-8a69-19652c319d12"},"_deposit":{"created_by":9,"id":"6108","owners":[9],"pid":{"revision_id":0,"type":"depid","value":"6108"},"status":"published"},"_oai":{"id":"oai:kansaigaidai.repo.nii.ac.jp:00006108","sets":["1:6:605"]},"author_link":["15116"],"item_1695291601144":{"attribute_name":"記事種別","attribute_value_mlt":[{"subitem_description":"研究ノート","subitem_description_language":"ja","subitem_description_type":"Other"},{"subitem_description":"NOTE AND DISCUSSION","subitem_description_language":"en","subitem_description_type":"Other"}]},"item_2_alternative_title_3":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Strategic Alliance with Local Broadcast Media : Kyoto University \"So-cho Carry\" and KBS 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しかし、本稿では、そういった利己的発想のパートナーシップのフレームでは捉えきれない戦略的提携の可能性を探りたいと考えている。本稿の構成は次の通りである。II節では、代表的な先行研究を取り上げて従来のマーケティング論による戦略的提携のフレームを確認する。III節では、先行研究のフレームでは捉えきれないと思われる事例を検討する。IV節では事例についての考察を行い、地域ブランドの確立には「交換概念」だけではなく「関係性概念」を取り入れた議論の必要性を示唆する。結論として、本事例を成功に導いた決定的なポイントは、消費者間のコミュニケーションを活発にするような話題性(質)と消費者との接点数(量)のシナジー効果が発揮されたことを明らかにする。","subitem_description_language":"ja","subitem_description_type":"Abstract"}]},"item_2_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.18956/00006095","subitem_identifier_reg_type":"JaLC"}]},"item_2_publisher_20":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"関西外国語大学・関西外国語大学短期大学部","subitem_publisher_language":"ja"},{"subitem_publisher":"Kansai Gaidai 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