@article{oai:kansaigaidai.repo.nii.ac.jp:00005420, author = {Jung, Yeonkwon}, journal = {The Journal of Intercultural Studies}, month = {}, note = {Article, This study aims to provide pedagogical implications in teaching business English with particular reference to communicative knowledge in English as a Lingua Franca in business contexts (BELF). It argues that BELF is influenced by national culture and business experience. It exem;lifies media, BELF subjects' perception of politeness, and communicative exceptions running counter to cultural influence in order ot support this argument.}, pages = {41--51}, title = {What Shall We Teach in English Business Communication Classes? : The Implications of Teaching Business in English vs. English in Business}, volume = {36}, year = {2009} }